Past BSHAA Events

AGM Development Day, November 14th 2015

A small but enthusiastic audience first took part in the Annual General Meeting approving the various reports and hearing a Society update from the President and CEO.  A full programme of lectures followed.

Priya Singh Director of Education UCLThinking beyond the audiogram! 

Dr Priya Singh, Director of Education, UCL Ear Institute

The ability to distinguish the direction of sounds is a remarkable feat of our ears working in unison. In addition to sound localisation however, spatial hearing also plays an important role in word recognition and hearing speech in complex environments. A recap of how we localise, including the neural mechanisms underlying spatial hearing will be discussed. A review of the literature with respect to how spatial hearing is affected by amplification will be briefly covered. This talk is intended to stimulate thinking and discussion on amplification and tools we could use or need to help improve outcomes in patients. In particular, the use, pitfalls and benefits of speech in noise testing will be discussed.

Download Priya Singh's powerpoint presentation  

David Peel of Peel Media Marketing Ltd BSHAA's Marketing ConsultantCapitalising on the quality not quantity!

David Peel, MBA, MCIM, Chartered Marketer, Peel Media Marketing Ltd

In his talk, David offered a brief guide to increasing footfall by making hearing care practices more visible in the community.Download David's slides 

At the conclusion of his presentation David asked his audience to watch a marketing exercise by the Canadian budget Airline Westjet, which he described as a masterpiece of marketing.  It had been viewed nearly 55,000,000 times!


Constructing a hearing aid fitting – Part I

Eclecticism in diagnostic Otoscopy

Dr Jay Jindal Au.D., BSHAA

In his talk, Jay discussed both common and uncommon medical problems that can be identified via Otoscopy – not only as a precursor to hearing aid fitting but also helping dispensers to decide about making a referral on the basis of what they saw in the ear. The Importance of good practice in otoscopy and micro-otoscopy with respect to aural care wasalso briefly discussed.

Constructing a hearing aid fitting – Part II

The art of selecting earmould and shells

Sue Falkingham, Audiologist and Hearing Therapist

Sue told her audience that earmould technology was under utilised and commonly selected by habit, rather than thought of as part of the overall fitting procedure. In her presentation she challenged the habits of the dispensers in the audience urging them to look at the way technology helps them tailor their earmould selections, to add value and benefit to your hearing instrument systems.  Download her slides here or watch the video

Constructing a hearing aid fitting – Part III

Tailor-made approach to fitting: appraisal of digital technology and verification techniques

Matt Murray Southampton UniversityMatt Murray, Audiologist and Post Graduate Researcher at Southampton University

Matt discussed in detail some recent research into the performance of patients in difficult situations and how this might influence audiologists amplification strategy. He also explained the benefits and differences between verification and validation of the aids performance.

 Download Matt Murray's slides  View a video here

Moving beyond the correction of hearing – Part 1

Listening strategies for aural rehabilitation

Sue Falkingham, Audiologist and Hearing Therapist

In her second presentation Sue Falkinham observed that everyone though listening was easy, but as part of their professional interaction audiologists must think and reflect on how important listening skills  were, to engage with customers. She went on to onsider how RHADs might set out to improve their listening skills and why this may add value to their service.

Download Sue's presentation  Or view her video 

Moving beyond the correction of hearing – Part II

Hearing and cognition: Cognitive effects on speech perception and how these might be addressed

Dr Mel M Ferguson, PhD. NIHR Nottingham Hearing Biomedical Research Unit, Nottingham

Listeners vary in their ability to understand speech in noisy environments. Hearing sensitivity can only partly explain these results, and cognition has emerged as a key concept. Although cognition relates to speech perception, the exact nature of the relationship remains to be fully understood. Dr Ferguson’s unit examined this in a study of 44 adults aged 50-74 years with mild  NHL who participated in an auditory training study. As a result of the findings she will argue that training is most effective when it develops the executive skills required for listening. Clinical implications are that training interventions that target cognitive skills embedded within auditory tasks are most likely to offer generalised benefits to the real-world listening abilities of people with hearing loss.

Mel has produced a PDF of her presentation slides, download it here  Or you can watch a video of her presentation here:

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